Full Transcript

 

Sari 0:00
Welcome to your Food Business Success. This podcast is for early stage entrepreneurs in the package food industry ready to finally turn that delicious idea into reality. I'm your host, Sari Kimbell. I have guided hundreds of food brand founders to success as an industry expert and business coach, and it's got to be fun. In this podcast, I share with you mindset tools to become a true entrepreneur and run your business like a boss, interviews with industry experts to help you understand the business you are actually in and food founder journey so you can learn what worked and didn't work, andnot feel so alone in your own journey. Now let's jump in!

Sari 0:50
Welcome everybody back to the podcast. I am excited and looking forward to this conversation we're going to have with Susie Veech. And one thing I love about Susie, we're just going to be open, honest, like, super transparent. And I know, you know, we have brand founders on here sometimes, and it's always like, rah, rah, rah, yay, yay, yay. Everything's perfect, and daisies and unicorns, but we're going to Susie's agreed to come on and share her story. And it's been a hard journey and making some hard decisions this year. And I am honored to have been a part or be a part still of your journey. But welcome Susie Veech. I don't even know what to say, where you're from?

Susie 1:42
I live in Baltimore, Maryland, right now. How about that?

Sari 1:46
Yes, absolutely, we're in a state of change and transformation as an entrepreneur.

Susie 1:56
Yes, yes.

Sari 1:59
Absolutely. So thank you for coming on. And thank you for you know, we've been wanting to have this conversation for a little while, as you made, you know, we'll just cut to the chase, as you made a hard decision to shut down a part of, the main part of your business. So you've been a part of Fuel and Food Business Success and Master Your Business. And then the 10x Mastermind, like we've been around each other for a couple of years now. Ironically, I was looking, I just look back, you were on a podcast with Jan Zar, and the title of it was, it's Wpisode 157, anybody want to listen. The title of it is Building a Business that Lasts.

Susie 2:48
Oh, man, that's funny. That's funny.

Sari 2:50
That's an interesting but what we're going to talk about, I think that this is a message of hope on the other side, and resilience, because you're not done, and the business is just changing.

Susie 3:02
It is lasting. Yeah, it's not going anywhere. We're doing somebig pivot, if you will.

Sari 3:12
The least favorite word that came out of COVID, right? But anyway, so why share a little bit about the context, the background of Well Rounded Meals, and tell that story of kind of how we got to this point?

Susie 3:34
How we have this point? Okay, if we're rolling back, we're going back to about August 2020, when my wife and I had a miscommunication about making some freezer meals for people. We've been making them for ourselves, and she asked me if I'd want to put it out there to make them for anybody else. And I thought she met her book club and she posted on a 6000 strong Facebook group. So we literally built the plane in the air with trying to figure out how to make 200 meals for people. That's how many we sold the first order. Moving forward, from there, it was just like tiny, incremental, like, advancements over the last four years to where we went from like freezer bags with pens to like nice QR code, full blown websites, from Google Form to that, to really advanced Shopify subscription sort of thing. And then in February of this year, things just kind of drastically dropped off with what felt like out of nowhere. And so you and I talked about this after a couple of months of like, 3000 in a month in sales, which, just for context, I'm very open about my numbers, we were averaging around 10 because my goal was like, no months that weren't five figures. And, you know, over the summer, I expect a sort of slow down, but then we got into back to school, and we implemented some changes and some feedback from people, but the numbers still didn't pick up. So that led me, over the last like, six or so weeks, to get pretty vulnerable and ask some of my friends who are no longer buying I was like, hey, no pressure. Why aren't you buying my food anymore?

Sari 5:34
Be honest. I want full honesty.

Susie 5:37
Yeah, tell me my feelings aren't going to be hurt. I just want to solve this problem at this point or problem, quote, unquote. And a lot of people seem that coming out of the pandemic fully, oh, geez, I didn't say what the product was. Well Rounded Meals. They're freezer meals that go in instant pot or crock pots, perfect for pandemic people stuck at home, because you can toss one in the crock pot basically any time of day. But now people were more looking for quicker solutions, and they thought they took too long. Still tasted great, but the fact that you had to make something with it, it was a little too much. So consumer behavior seemed to have changed a little bit, and I started asking my landlord some questions, and him, my wife and I some questions, and my coach some questions. And at the beginning of October, we took our last order.

Sari 6:34
I mean, I remember, I guess it was summer of 2023 you were in Master Your Business, and, yeah, you were like, having some consistent 10k months, and it was just like, this is the new normal, right? And we're just going to grow, grow, grow from there, you decided to get on the blocks, which is an entrepreneurship kind of, what do you call it? Like a reality show, I guess.

Susie 7:01
Yeah, as an entrepreneur, competition, reality show, like a mash up of all of it, yeah, five day long Shark Tank, pitching your different parts of your business.

Sari 7:13
Also, like the fall of 2023 like you were, you were having a good summer, and things were going pretty well. And then it seemed like, like everything kind of took a little bit of a dip. Literally, you broke your butt.

Susie 7:26
Yeah, when I broke my ass, that seemed to crack some things open, if you will.

Sari 7:36
So you broke your tailbone. Made things really challenging, obviously, from a production standpoint. It seemed like you were kind of like, I mean, that kind of high level story, in my mind is like you accidentally started a business. Although you knew that, like regular work, J, O, B stuff was very challenging for you, just like your personality type.

Susie 8:05
It's a nice way to put it, Sari.

Sari 8:06
Me too. I am right there in that club with you. I struggled for so long in regular work situations. And then not that it wasn't, you know, it wasn't like daisies and rainbows and entrepreneurship, but I would have a really big, I think, a really hard time going back. I am an entrepreneur at heart, and I know you are too. Doesn't mean that we don't do what we need to do to pay the bills and build up a runway and things like that. But like, it would be challenging for me to be in a corporate job.

Susie 8:45
I could definitely not go back to corporate at this point.

Sari 8:47
Yeah, but you were, you know, you just kind of like, accidentally started this business. You are chef by training, so you just kind of kept saying yes, and, like, you kept kind of just falling over yourself in a good way of just like, okay, let's try this. Let's try this. And now let's get a commercial kitchen, and now we have a, you know, Shopify site, and hiring a driver and hiring help and a bookkeeper, and like, you were doing all the things that like, quote, unquote, a business that's succeeding and scaling and working, is happening, right? Is that's what you do.

Susie 8:49
Yeah, I don't think I even realized how well it was working until, like, the business coach before you, and then this business like, and you were like, this is going really well. And like, it doesn't necessarily feel like it's going very well, but I guess that's just entrepreneurship in a nutshell. But no, yeah, I mean scaling to six figures in less than two and a half years is kind of a wild ride with a product that just accidentally happened. So yeah, everything was like going really well. Well, you can make all the right decisions and do all the right things and still end up where I'm at now, it's just how life works.

Sari 10:08
I think that's one thing I really want people to hear from this. I really appreciate, you know, your willingness to be vulnerable, and we're both having some vulnerable conversations here, but it's like, you didn't do anything wrong, right? Like, and what is right anyway? Like, I think as entrepreneurs, we get so caught up in the right and the wrong. And, you know, you and I would make decisions on calls. You're part of, we do a monthly CEO coaching call, and so we would evaluate and maybe make, you know, we made some pricing decisions. We'd make some decisions about, you know, moving to this platform, or using this service, or, you know, doing different promotions and ideas for things. But I think that people subscribe to, especially when you're coming out of, like, maybe a corporate role in that working environment, that there's somehow, like a right way to do things, and sure, we want, like good business practices, but nobody knows what we're doing.

Susie 11:12
There's a legal way to do things.

Sari 11:15
There's a legal way to do things. That's correct.

Susie 11:17
I don't know if there's necessarily a right way to do things in business other than to, look, we're just synthesizing information based on, like, what I knew at the time with each one of those like decisions that we made, like, you know, going to subscriptions or changing the pricing, or, you know, opening up dry food stuff, or trying chef kits, like, it all seems like it's going to work. And I didn't just pull those out of thin air. We were looking at, like, data from customers and pricing the stuff out, but like, you're just taking in information and making the best decisions that you can from there and hope it works. It's part of the game, right? The entrepreneurship game.

Sari 12:04
Yeah, exactly. And one of the things I love is that you are willing to try things. You are very willing to say, okay, let's try this. And, you know, see it, implement it, give it some time. But that, you know, I'm similar to, right? I get into action pretty quickly and like, okay that's not working. Let's try something different. And not to the point of, you know, squirrel syndrome, I don't think, but like, yeah, okay, something's not working here. What can we do to fix this? And over time, you know, as you started to see the revenue decline every month. You're also battling, working with your mindset stuff and like you know, you are a provider in your family as well. And all the stuff that comes up when this is your full time work.

Susie 12:05
Yeah, that brings up a number of things. We've shared a lot of tears on screen, especially the last 12 months. Geez. But I think looking, you know, this nice little hindsight moment, the vulnerability that I learned over the last like 12 months or so. I have not seen how it is going to serve me, but I 100% know it is going to serve me very well in my next steps. I don't know why I'm so open at this point now, because I remember, like, joining group calls and you're like, do you mind like, sharing and literally crying on screen so people see that it's like, okay to feel this way? And I plan on continuing that. But yeah, no, it's really scary. The financial scale, like, the financial stress, is very scary. And I think that that was the biggest piece I couldn't handle. I can handle, like, jumping and doing something new. I can handle, like starting a new service, but like not being able to, like, provide for my wife and kids and worrying about bills like that, that really would get me in a tailspin of not being able to make the best decisions. And that's when you start, like, just throwing crap at the wall. That doesn't really work out, which is why it's good. Here, I'm going to do a plug for you to have a coach to remind you, you are just scared. Stop throwing out weird ideas.

Sari 14:34
Let's refocus on what the plan was. And, yeah, get more information, more data and I think it's important to remember, and what I hear is like you're being kind and giving yourself some grace, which is really good. But we are our worst critics, right? We are the most self loathing of our own selves. We are going to beat the crap out of ourselves. And we forget that we are making decisions in the present moment. I just want to read because you kind of said this, but I want to kind of hit it home like we're making decisions in the present moment with the information that we have, which is totally imperfect information. And you know, you can stay in the phase of just analysis paralysis and getting stuck, but we have to remember, like, decisions are what move us forward. It's where we learn. And as you've been going along over the years, you know, you tried stuff that always worked in the past, and it just didn't work anymore. And then we're having to make new decisions. But like all decisions are imperfect, like we look at it in the and say, well, in hindsight, I should have seen that six months ago, or should have seen that, but it's like, there's no way you could have. We were in it and you were committed. You are committed.

Susie 15:55
I try not to show it on myself as much as I can. No, yeah, it's so true. And in the moment trying to make this decision to close the freezer meal portion, I had a lot of those, like, really, like, beat myself up thoughts that I never really let creep in. Like I had some some rules around doing this, that I wasn't like, I wasn't over here, like, Susie, you suck because you're not selling any food. It was like, where I needed to, like, look for answers and try to figure out the right thing and I'll say this time and time again. Like, separating who you are and yourself as a person from like, the results of your business is absolutely critical if you want to have like, longevity as an entrepreneur. And I think that that's like, that's going to be the piece that separates the people that like, continue on for years and years and the people that are like, screw this. I'm going back to just work for somebody, because it takes, like, some mental strength to do that. And I'm proud of myself for building that up in this journey.

Sari 17:15
Absolutely, I couldn't agree more. And I think if anybody, if there's any theme from our conversation today, it is that because, I mean, think about all the entrepreneurs that are really successful, I would say at least 50, if not 70% of them had a business in the past that quote, unquote, failed.

Susie 17:37
Yeah, one of my favorite comforting moments and this was one of my friends that I met on the show the blocks. Was like, hey, all the most successful entrepreneurs I know didn't make it with their first business. She goes, so now you're just a step ahead of us. At this point, I was like, thank you. In the moment, I was like, okay, that's not super helpful. But now thinking I'm like, oh yeah, okay, I see what my friends were trying to tell me and comfort me with.

Sari 18:08
It's definitely something you can pick up after you got to feel the feelings and the grief and all the things the disappointment. But, yeah, it's so important, and I think that is why people will give up and maybe return to work that gives them more like immediate feedback, appreciation, and they can be like, okay, I'm doing a good job. I'm a good person versus entrepreneurship, but you have to find a way to separate it, right? How a launch goes, how a promotion goes, how anything, right? How anything goes is not a reflection of you and your self worth as a person. It's just something might be solved and learn from.

Susie 18:54
I think another, like, good piece of this that I'm enjoying looking back from is the reframe that you and I did from, like, the moment I was trying to make the decision and feeling kind of like absolute garbage. I was the negative talk track in my brain was going off, which isn't a normal thing for me, but I was pretty upset, and like thinking that this like failed, and oh my god, how am I going to, like, move on. And then, and then, like, I wrote my little statement. And you know, you and my wife both were kind of like, you need to rewrite this, because it was full of like that. This was a heart like sad heavy heart decision and all this stuff and the two of you have been separate conversations that I didn't talk with you about were like, Susie, you served 15,000 meals to people during a global pandemic, many of them teachers, first responders, health care workers, doctors, kids that have likeeating disorders that would only eat your food, that stuff kind of came back from customers or moms that were able to keep nursing because your food was free from allergens. And like, yes, is that part of the business not operating anymore? Could that be considered a failure in some circles? Is it okay, if I even call it that, yes, but like just looking at what all I did with that time is a massive success, and it had its place in time that it needed to be here and it's just time to continue on. So that without crying.

Sari 20:44
i mean, I get a little teary eyed when you say it that way, because it's like you had a massive impact on your community. You stepped up and you served, and you answered the call, and you just kept saying yes, and then things changed, right? Consumer behaviors changed. People getting back to work, people eating out more people, not people wanting even faster, faster meals. Just got a crazy.

Susie 21:14
They took 45 minutes if you had an Insta pot, I don't, I'll that still blows my mind. That's a side point.

Sari 21:20
Anyway, yes, exactly. It's like consumer behavior changed, and you were answering the call to serve. And that is what true entrepreneurship is. Like you saw a problem, you saw where you could help. You created a solution. And the willingness to recognize, like, I have, we have tried this and this and this and like, it was getting to a place where, yeah, it was starting to affect your mental health and your relationship. And it's like, at some point you have to stop and say, what am I doing this for? Is this still worth pursuing? Not that you don't want to step up and serve, but it actually frees you, in many ways, to serve in other ways that I know are, like, you have some things on your heart that are exciting to you, not that you have to run out and starting to, you know, go do this whole other thing, but it's like letting things be complete.

Susie 22:27
Yeah, I'm very much learning that right now, the every instinct in my history, of my body, is to move on and do the next thing. And I'm really trying to dial that back in and kind of regroup and figure out, like who I am without the stress of of that, and kind of like breathing into this levity a little bit and doing some stuff that's just fun instead of for purpose, if you will. But yeah, and giving it time, giving it time to, like, to be done, right? Like, it's still, I did something this past weekend with it, so it's like, still not all the way done. So in the coming weeks, I'm going to be sitting here like, oh, it's really done, like the people are going to do their last pickups, and it's going to be done. And feeling that in every sense possible, is it a little sad because you're closing a chapter. It's like when I moved every couple of years as a kid, I was sad it was done. I always made new friends and always found a new path. And so that's kind of in this space where I'm like letting it be a little little sad and nostalgic and reminiscent, but also like being open to what may fall into my lap is the next thing, rather than wholeheartedly searching it out at the moment, which is hard for me to do, but I'm doing it.

Sari 24:07
Yeah, yeah. I love that. And I'm just thinking about, like, kind of that metaphor we use. I know I use it sometimes, of like, your business is your baby, right? But I don't know if that's completely, I mean, it works as far as like stages goes, but it's more like, you know you're in a relationship with your business, and you were committed. You were all in. You were willing. The last week's podcast was unwilling and unwilling. You were willing to do a lot of things. You were willing to get vulnerable after you broke your tailbone. We were doing like some, you know, some reels and things where you were like, sharing how hard that was, and you were getting really vulnerable. You were willing to make investments in coaching and in programs. And you know, the blocks and different things, you were willing to shift and try things, do all sorts of crazy stuff, right? So it's like you are willing to keep going for a long time, but kind of using that relationship metaphor, there's also a time where you kind of need to say, hang on, is this still serving me? Or am I just in this because I'm unwilling to let it go, because I don't want to face the judgments for myself and from others, the the quote, unquote, failure, right? But a relationship is a success. Like, you can have a successful relationship even if you end it.

Susie 25:47
End it and walk away. Yeah, no, I fully believe that. I think I'll and the stop and hold on and wait a minute is like we also think that there are these like parameters around it, like I was supposed to be in my lease until July. So I was like, having rising panic every month about hitting that rent. And then I was when we're reevaluating, like, wait a minute, let me just ask if there is, if there's an option here. I think it's very Kismet that my little phrase for 2024, is you only get what you ask for. There have been many questions this year that I have asked that the answer has surprisingly been yes, which he was willing to work out a deal with me to be done with it early, and so many other places like you think that, like you're stuck in this space because of, like, certain parameters. But like, you can always ask, like, can we make a different arrangement? Is this, like, a hard line? Is this, like, do I need to stay in this for this long? Because my original line in the sand was like, April, things didn't pick up by April, like, we were done, but that was so many months away, and I was like, I need something now. I need to figure out something now. So like, being willing to, like, ask really uncomfortable questions. Do you think I wanted to go up to my landlord and be like, hey, would you let me out of my lease seven months early? And I did it face to face with Him, because I was like, this is a conversation I need to have with you. And he was like, one of the, like, we had a little moment, and it got a little tense for a minute. But then he was like, honestly, you having the balls to come talk to me in person makes me, like, want to talk with you further about this and figure this out. And so, like, sometimes the, you know, I made some scary leaps. You know, getting a kitchen and getting a coach and, like, some scary leaps are, like, really uncomfortable, but every time I've left, it's worked out. So I'm just going to keep doing that, even if it makes me want to throw up sometimes.

Sari 27:59
Welcome to entrepreneurship as a whole. Welcome to living a bigger life, right? You only get what you ask for. And I love that. My dad always taught, taught me as I remember, just even as, like a teen, young teenager, was like, always, you know, always ask for what you want, what you need, and if you don't, you know, like, if you're in like, a service, like a retail store or something like, he would say, like, make sure you got talk to an eagle, because you'll oftentimes get ducks that'll just quack at you, to be willing to stay in it and at just continually ask to talk to an eagle.

Susie 28:39
I'm trying to teach my kid this right now, like my son, Arden, he like, won't directly ask for anything. He's like, I wish that I could have X and I'm like, just ask for it. Stop saying I wish. And like, as I'm like, sitting here parenting this, I'm like, Oh, okay. Like, there are so many people that are just sitting around saying, I wish this could happen. When, if you just said, can this happen? It might be different than you just sitting there wanting it. I don't sit wanting very well.

Sari 29:13
And that's one of my roles as a coach, is to offer possibility, right? And try to help you see the forest from the trees, because you're so in it. And there's a lot of shoulds and a lot of like, well, I'm in a lease. And I mean, you came up with that all on your own. That wasn't me, but, but offering like, well, is that really true, right? Like helping people question what they think is reality and say, like, is that really true, or what about this and what about that, right? And our immediate response is to say no, like, no, that won't work, but that's my job as a coach, is to kind of help,

Susie 29:49
Oh, I definitely wouldn't have had the idea to ask that without you having coached me through that previously. I actually like listen and pick up different lessons and apply it different places. But like, I'm pretty sure there were some decisions where I was like, can I do that? And you're like, I don't know, can you? Like, oh God, another scary moment that's going to teach me so much about, like, business and my life. You all hear you in my brain. Sometimes it's like, okay, all right, all right.

Sari
Yeah, yeah, at least giving you till next year. Yeah, enjoy the more time with your family and let your body rest and heal. So what would you say to someone starting out, who things might be going really well, but there is a big fear of failing or like, what if this doesn't work? What if I have to shut it down?

Susie
You can't tell somebody to not be scared because you're going to be scared. But oftentimes it's like more of a fear of like an unknown than it is like a fear of something failing. Like you're not worried necessarily that everything's going to fail. You just may not know what that means. And like I've said throughout this podcast, I have personally developed so much that I in a way that I wouldn't have without starting this business and saying yes, and now ending a part of the business and saying yes. It's not like I'm sitting here saying no or failing. It just changes and evolves and looks different like and don't be afraid to admit that. I know way too many people that have dug their heels in too far and lost things like their relationships, and their houses, and their like well being, maybe even some people, you know, their lives in general, that don't let anything have the power to take that away from you. Sometimes something goes really good, and then it does it, and that's okay. Fail fast.

Sari
Yeah, I love that. Yeah. Fail fast, be willing to look at the hard stuff. You know, I don't think we need to make fast, quick decisions, like, shut it all down. It's not working, right? But it's like, you're willing to look at the hard stuff. And, you know, I would all say, like, getting some outside support, right? You've really leaned into our Mastermind group, into the community, into our coaching. Like, it's really hard to make these decisions as an island.

Susie
Yeah, it really is going back for like, just a second to when it was, you know, really thriving and moving and working. Building a relationship with the people that I was serving, made this exit even better, because so many of them reached out there, like we have been talking with you personally for like, four years over text messages. We're so grateful that you fed us for the last four years, and like being able to, like, build those relationships, and on the back end, like nobody was mad at me, no one sent me any sort of message about how I've, like, completely screwed them over. And I fervently believed, because I was honest, transparent, and built relationships with these people that it's ending in like this positive way, rather than negative. And I even asked them so many times like, give me real feedback. I want to make changes to help you. And people respect and admired that, and they bought for the whole four years because of bringing that, like, not being afraid to admit when you did something wrong. Like, yeah, I screwed up an order. Hey, I screwed up an order. This is what happened. I'm sorry. I'll make it right. Like, and I think having that sort of attitude of not being afraid to, like, make a mistake kind of serve me in the end here as well.

Sari
Yeah, your success is built on a pile of failures, pile of mistakes. That's what we learn, that's how we grow, that's how we get better. And I love that about the relationships, because ultimately, I think that's what makes it all worthwhile, right? Like, if you were just selling widgets, you were just selling the meals to faceless people, but, you know, you're just, like, not thinking about how you are serving them and feeding them, that's not nearly as rewarding.

Susie
No, it really isn't. And like, you know, people buy from small businesses with their emotions. You certainly don't with your pocketbook most of the time, because there's cheaper options elsewhere. And I really love that piece of it. I think that was my favorite part, was just talking with people and feeding them and helping them in those moments. So that was my favorite part. It wasn't all the recipes I built.

Sari
We love to think it's our product, and we're going to do our ID, and we're going to like and I know those things are fun, but I think what we're distilling it down to, and I love that we're going here, it's like, it's the relationships, it's how you've served. It's the impact that you made.

Susie
Yeah, and that's why, you know, part of it was heartbreaking, making the choice to do it. But it was also, like, really beautiful to have all those like, to have all those orders pulling in, and all the nice messages, and, you know, hearing from people how we helped them, it was which I don't think people would have done that if I hadn't been there with my full self, authentically, cursing and all.

Sari
Absolutely, it's one thing I love about you. I mean, it had actually kind of like I feel a little emotional myself and that I think about even my business. And you know, I'm in the business of, like, emails and trying to get people to sign up and work with me as a small business and let me support them. And sometimes it's really hard. Sometimes I do want to just be like, screw this. Like, this is way harder than it needs to be and, but I think about the relationships that I've built and the people I've met and the people I've been able to help, and that they help me, and, it's this whole thing like, yeah, I mean, there's, you know, a number, you know, 20 or so of you guys that have been with me for years. And it's just like, we have such an incredible relationships, and I just love that. It's definitely made all of this, all of it worthwhile.

Susie
Definitely all of it worthwhile. No, you really put your heart into this, and I'd love to go back and, like, listen to the podcast, because there was a point where even you started becoming a little more like vulnerable and telling us about yourself and being like, more honest and like, that was like, okay, I've got to work with this woman now. It was like, kind of what pushed me, like, over the edge, because, you know, I was working with another coach before that. But then, like, I came back to listening to what you were doing and you showing yourself, you know, really changed the things for me as I'm sitting here talking about showing myself changing things for my customers. So, yeah, no, it's been really incredible working with you through all of these transitions. I joke that you're kind of my therapist right now. But also, like my very good friend, so we'll stop before we both start crying.

Sari
I'm just so excited for you right now, like, I'm not rushing to the future, but I'm excited for you in The present moment, just exploring, giving yourself time to rest, to play, to create. And I'm excited. I know this is not the end of the story by any means.

Susie
Certainly not.

Sari
Thank you, Susie, for coming on, for being sharing this experience your journey.

Susie
Absolutely, more than happy to share it. I'll still be around in the in the Food Business Success circles, and here with you, excited to transfer into Reinvention, rather than just food business sort of work, and I'm happy to talk with anybody that is listening to about making a transition like this. More than happy to drop my contact in the show notes or whatever, because this is a hard decision to make, and having sounding boards is really important. My community of entrepreneurs really, really supported me through this. So happy to pay that forward.

Sari
Love that, alright. Well, I know you still have the meals, the postpartum meals for sale, right? So people can go check?

Susie
They can at wellroundedmeals.net. The website's a little confusing. It needs to be rebranded, but we're ignoring that. But there three meals and then a postpartum package that are still available for purchase in the lower 48 and you can get them more.

Sari
And you never know, like, visit this in a year, and might be something completely different.

Susie
Could be, you never know, hopefully a cookbook in 2025. We'll see!

Sari
All right, my friend, thanks again. Have a great rest of your day.

Susie
Thanks, you too.

Sari
What an incredible conversation with Susie. I always love how candid and transparent and vulnerable she is, and it's just been such an honor and a pleasure to be part of her journey and her life and be a coach, a mentor and a friend. I know that Susie is going to be taking everything with her, and she is going to transmute that and reinvent herself into whatever next version of her big, full life is coming up next. And I know she's going to be taking everything that she got from Master Your Business, from the 10x Mastermind, and our coaching with her. And I cannot wait to be part of the next leg of her journey, whenever she is ready. And I want to encourage you to come and get support through Food Business Success if you're just starting out or through Master Your Business, which is enrolling now, go to masteryourbiz.co for all the information so that you can grow and scale your business. Go to masteryourbiz.co, you and I will get on a call. We'll make sure it's a great fit. And this is for people who are ready to scale their businesses to 300k and create the foundations of a business that runs without them there. So if you want this kind of support, go check it out, masteryourbiz.co, and until next time, have an amazing week!

Sari
The smartest thing you can do as an entrepreneur is to invest in a who to help you with the how to speed up your journey and help you skip the line. When you are ready for more support and accountability to finally get this thing done, you can work with me in two ways. Get me all to yourself with one on one business coaching, or join Food Business Success, which includes membership inside Fuel, our community of food business founders that includes monthly live group coaching calls and so much more. It's one of my favorite places to hang out, and I would love to see you there. Go to foodbizsuccess.com to start your journey towards your own food business success.