Full Transcript

Sari 0:00
Are you thinking about what's next for you in 2025? How you want to launch your business or scale your business? And finally, make this the year that you go 10x. It matters the type of goal that you set. It matters why you set it. And to help you, I am making my 10x Goal Workshop totally free for the next few weeks. To get access to this incredible workshop that helps you understand why New Year's resolution type goals never work, and how to do them better so that you actually achieve more than you set out to do. Go to foodbizsuccess.com/10x-goals. I'll also put the link in the show notes below. 2025 can be your year to go 10x!

Sari 0:54
Welcome to your Food Business Success. This podcast is for early stage entrepreneurs in the package food industry ready to finally turn that delicious idea into reality. I'm your host, Sari Kimbell. I have guided hundreds of food brand founders to success as an industry expert and business coach, and it's got to be fun. In this podcast, I share with you mindset tools to become a true entrepreneur and run your business like a boss, interviews with industry experts to help you understand the business you are actually in, and food founder journey so you can learn what worked and didn't work, and not feel so alone in your own journey. Now let's jump in!

Sari 1:43
Welcome back to the podcast. So happy you are here with me today. If you're on YouTube, hello, welcome. I would love for you to like, subscribe and leave a comment. It really helps people to be able to find this podcast and it, you know, works with all the algorithms and things like that. If you're listening on a podcast platform, you can also rate and review there, and I really appreciate it. This week, I taught a follow up class to our annual planning program, and it was kind of a coaching call, but I was using a concept that I learned from Dan Sullivan in Strategic Coach. And when I learned this, I was like, oh my gosh, right, mind blowing. I have to share this with my Master Your Business folks, the 10x Mastermind. And I'd love to share it here with you, because this is the key to actually making progress, to getting from idea to project that is being executed, that is being measured, that is getting real traction, right? Because that's what we want. Listen. Ideas are cheap. When people are worried about somebody stealing their idea, I'm like, listen, that idea is going to require energy, effort, investment, everything I talked about last week, right? It's going to require so much more, and most people aren't willing to put that much energy and effort, especially in something that's not their idea and that they're not passionate about. So how do we actually get out of this idea phase, which is where I see and meet a lot of want to be founders, a lot of early stage entrepreneurs. Or when you're growing and you're scaling, you're like, I need to do new programs. I need to get on Amazon. I need to get into more stores, right? All of these ideas that are going to help you start your business or grow your business, but many of them sit on the shelf for way too long because we are stuck in perfectionism, and because of that, we procrastinate. So the 80% rule, which I did a podcast Episode Number 17, is all about using the 80% rule. It's this concept that 80% is good enough. That is the amount of effort we need to put in to still complete a project, but we only need to make it b minus work, which most of my people, if you're a perfectionist, you hate it when I say tha. B minus is good enough to get it out there, to get it launched so you can start getting feedback. You can pivot, make new decisions. And oftentimes what happens is we get stuck in perfectionists where we need something to be 100% and the reality is, no matter how long you spend on it, no matter how much you tweak it, it's still only going to be 80% because until you actually get the idea out there, we can't know what changes we need to make until you start getting into action. Then things become clear on what, even if you could reach 100%, which is really like, I don't even know if it's possible. Like, how would you know your website is a 100%? How would you know your formula is 100%? Until you put 80% work into it and then you see, right? Now, I want to be clear, this is not 80% done. This is completing the project, but at an 80% level. And so I was thinking about it because I love this concept that I learned from Dan Sullivan. But what I was thinking about is that we need to add, we need to, like, make that a little bit more robust. I want you to be 100% committed to 80% in excellence in how you actually get the project done. And what I was thinking about this morning, I'm like, actually, what I see is most people are 80% committed, so they're not all in to producing 100% perfect execution. And if you can, if you think about it like that, like a the person, you're not fully, fully committed, and you're striving for 100% which is impossible. Both of those together basically are going to guarantee that you stay stuck, that you stay in the idea phase, and maybe, like the spark, the excitement phase, but it never gets off the ground. And so I want you to think about it the other way. What if you were 100% committed togetting it at done at 80% level? And you've probably heard of the 80/20 rule, and this fits really nicely in here as well. Because the reason why 80% is good enough is because we know that the 80/20 rule says that it's the last 20% of perfection that we're trying to go from 80 to 100 and it requires an incredibly disproportionate amount of time, energy and resources, and you get diminishing returns. And so it's really important, like, go for the 80% and then what he says is, like, this is where you would launch, right? So get your formula to 80%, get your website to 80%, get your emails to 80% like whatever project you're working on, get your Amazon profile to 80% like, get it there. It's still done, but it's done with 80% energy. And then from there, if you need to refine it, do another 80% on it. And when you do that, you take it like, let's say it's your process, your formula in the kitchen. We've been talking a lot about this with some of our members lately. We had one member who shared a mistake that she made because she didn't have a process in the kitchen, and ended up, they burned the slurry, and then there was a whole cascading consequences from that, and ended up having a lot of unusable product because it wasn't good. It was less than 80%. It definitely did not pass standards. So let's imagine, you're like, I'm going to, I'm going to get a process done. So what happens is, we actually stay if we're going to go for 100% then it never gets over the finish line, right? Because how would you know it's 100% but you just keep re tweaking it and reworking it and thinking about it. Instead of being 100% committed to I'm going to build out this process at an 80% level. I'm going to do B minus work. Then I'm going to try it. I'm actually going to go through it, and then this is where it would be worth putting in an additional 80% so you take what you did, and then you say, okay, let's go back and do another 80% pass on this. And what's interesting is, when you actually do the math like that, it actually gets you to 96%.

Sari 9:19
And so you usually for things like manufacturing, it's probably it is a good idea to do that any kind of processes, good idea to review it do a second pass at 80% but there's a lot of things that really only need one, right? You can send that email when it's 80% good, when it's B minus work. Yes, it needs to, you know, you want to read over it. You want to check for grammar and misspellings and things like that. Get some, you know, do the 80% review. But don't sit in like, well, if I could just there's, like, something, some perfect story I want to tell. Or some perfect image instead of just like, no, let's get it out there. Let's go. Let's get feedback. Let's see, where do people click? Where do they not? I'm going to learn and grow, and then you're going to keep getting faster at this, and you're going to achieve more over time, which then gets you more progress and leads into more momentum. And now we're rolling. Now things are moving, and we're going to want to stay, you know, an object in motion stays in motion. So what I'm asking you to do, I'm going to just, I'm kind of revisiting the b minus rule, because that was a long time ago. Episode 17 was four years ago, and I like expanding it a little bit more. I like this concept of whatever idea you have. I want you to just get into action right away and say and map out, like, what would it take for me to get to an 80% of work here and complete it, get to 80% level and then re evaluate it, then see what you can test, then see where you can launch it and get feedback. But people who sit you know, this happens with packaging. This happens with formulation. This happens with websites like, I know it's scary. You're putting yourself out there for people to judge you. Yes, that is hard. It's scary. But welcome to entrepreneurship. And so I'm going to ask you, like for this coming year, what if you adopted I am 100% committed in my business to doing at the level of 80% work. I want you to embrace this. I want it to be a concept that helps you get over your perfectionism, helps you move through procrastination faster and get into action. Procrastination is just a way of keeping us safe, right? And so is perfectionism. If it's not 100% then I don't put it out there. And here's the thing, I've seen people stall and drag their feet on things, and until you get it out in the real world. Let's just take packaging for instance, you're not going to know, like, there's always going to be changes that you're going to come and make. It's just, it's the way it rolls until you get it launched. And so I want this tool to be something that you're like 100 slash 80. I'm 100% committed going 80% and let's drop the other way around. The 80 slash 100 is what keeps you stuck in perfectionism and procrastination.

Sari 12:37
And of course, if you want more support to really hold you accountable to that 100% commitment at the 80% level. Then come and join us in Master Your Business. Come and join me in Food Business Success. You can also for right now, when this comes out live, you can also get just the Fuel only membership. Everything is open right now. And if you have been stuck in perfectionism or procrastination, now is the time to make an investment. When you make an investment, you're going to be much more likely to follow through. That's part of commitment, right? Is that you jump in, you burn the boats. You're like, I am all in.I'm committed and let's go. Let's go to 80%. All right, that's what I have for you today. Until next time, have an amazing week!

Sari 13:30
The smartest thing you can do as an entrepreneur is to invest in a who to help you with the how to speed up your journey and help you skip the line. When you are ready for more support and accountability to finally get this thing done, you can work with me in two ways. Get me all to yourself with one on one business coaching, or join Food Business Success, which includes membership inside Fuel, our community of food business founders that includes monthly live group coaching calls and so much more. It's one of my favorite places to hang out, and I would love to see you there. Go to foodbizsuccess.com to start your journey towards your own Food Business Success.