Full Transcript

Sari 0:04
I'm Sari, Kimbell and I've done just about everything in the food industry. I have helped hundreds of packaged food business entrepreneurs and now I want to help you make your delicious dream a reality. Whether you want to be successful at farmer's markets, online, or wholesale on the store shelves, Food Business Success is your secret ingredient, I will show you how to avoid an expensive hobby, and instead run a profitable food business. Now let's jump.

Welcome back everyone to the podcast. This is going to be an amazing podcast for you if you are trying to figure out money and resources and how to get your business to the next level. I'm going to start this podcast first by reading a review that a Josh one of my clients wrote. And actually he's a great embodiment of this topic. We're going to talk about today, resourcefulness. And I'm just want to give him a huge shout out for all the work he's done. And the time it always takes longer than you think. But it's so fun to hear about him adding another farmers market and sales are coming in. And he started to get some small wholesale accounts. And he's just really excited. So Josh, owns Jasper Jams in outside of Austin. And here's what Josh has to say. I've been working with Sari for the past couple months and I only have amazing things to say about our time. Her knowledge and resourcefulness have been the key to turning my vision into a workable reality. I really don't think I would be even close to where I am now or have the potential I now have without her help. I was skeptical of even working with someone else on my business. But all my doubts were washed away after we talked the first time. If you're questioning whether or not working with her is the right move, just talk to her she will always have your best interests in mind. That's amazing. Thank you so much, Josh. And it's been really fun to watch your business grow and evolve. And your official and legal and out in the world. And I love that you're bringing your amazing jam to so many people in the Texas area. All right. So today, we're going to be talking about resourcefulness. And this is going to be a little bit of tough love and just know that it does come from love. And it comes from me wanting you to be successful and wanting you to get there faster. But I talk with so many of you who have a real passion and drive for your food business dream you tell me about this amazing product that you make in your kitchen. And I can see it I can hear it. I mean it is, you know, your passion your drive is is there. There's no question that you're 100% all in on your your dream. But when I asked you what the problem is or where you're getting stuck, this is where things generally start falling apart. And I can very quickly sort of categorize you in my mind as far as Are you a person who is resourceful and is determined and going to figure it out? Or are you just kind of relinquishing your dream to outside circumstances. And so usually, when I asked where you're getting stuck, I get one of three answers. It's knowledge, time, and of course money. Which is why I thought this was such a great topic to wrap up this money series all of April, we did a series around money and your money mindset and talking with money, individuals and experts.

So you know what you need to be doing with the money in your business. But again, you know, I will try to refrain from ranting about resourcefulness or the lack of. But this is definitely where I actually see the biggest problem. It is not in your lack of knowledge or time or money it is in your unwillingness to be resourceful your lack of skills around resourcefulness. And you know, it kind of comes down to almost an entitlement sometimes. At no time in history have we had so much information at the tip of our fingers, right? We just type into Google and we get answers. Turn out to us now whether the right answers is a whole other question. But we have access to so much information. And this is where we run into trouble because I think we can access it so easily that we just think that we should be spoon fed this stuff, right? You can't type into Google, how do I start a packaged food business that's profitable? It's going to give you lots of disjointed answers, some of which are not true. Some of which are not the correct answers. And that's where we have to apply our resourcefulness and our brain, it's great to use those resources, but we got to keep going. And it's just not going to be spoon fed to us. And I think some of you really just think that you, you have an idea, you have a passion. It should be here tomorrow, like why isn't it not here? Where is the money? Why can't I just find one person to tell me how to do it, and then, and then it's just here in two months, and I have a business. And that's just not how it works. There is no end to this. If you are truly going to jump on this train of being an entrepreneur, your whole life, your whole business is always going to have problems, it's always going to have things to figure out, you never arrive. So better to say I am going to be resourceful, I'm going to figure it out. And it's really comes down to more of a mindset than anything. It's a mindset around, I can figure this out. To quote Marie Forleo, everything is figure out about that is an attitude, that is a mindset. And don't get me wrong, I've totally caught myself doing this as well. And I consider myself to be a very resourceful person, I had a dad who was an engineer, and we were never given information, spoon fed to us, we had to go and figure things out, we were encouraged to experiment to be that scientist in our lives, I was laughing at myself, in my mastermind, and with my coach. There's a retreat coming up and and I started asking him like, So when do I need to be there? And where do I need to go? And who's gonna pick me up? And? And I was like, Oh, wait, you probably already have a document about this on the website, don't you? And he is laughed at me and was like, Yes. Go be resourceful, and go to the website and find the information. But it's so tempting to just go to a person and say, Tell me, tell me the how. So you're not alone, if this is you, but just notice, are you putting the results you want into somebody else's hands and then getting upset, and blaming them when they don't get back to timely, or they don't give you exactly what you need.

So if you're catching yourself doing this, it's not a problem. We all have a little bit of entitlement in this this time in our in, you know, in our history, like we just have so much information available to us. It's pretty amazing if you think about it. So let's actually just step back and define resourcefulness. I mean, literally, it means becoming full of resources, if you look at the word itself, and the dictionary defines it as the ability to create useful and unique solutions in challenging situations. Well, I don't know of a more challenging situation than you wanting to start a business. Talk about challenging. I mean, just know going into this, you are purposely signing up for a challenge for doing hard things. And I also really think that it is an attitude, it is a frame of mind. It's about you taking responsibility and ownership for your dream, in this case, right for starting your food business. And you saying I have the ability to figure this out to create useful and unique solutions. I'm open to that. So if we define the problem, if I were to ask you, all right, you have this amazing, delicious product. What's the problem? And usually, like I said, you guys will give me well if I only had a rich uncle I had if I only knew how to do this and if I only had a co Packer in this state, or if I only knew how to do this, if I only had more time if only they had a more supportive spouse, if only my kids weren't stuck at home schooling because of COVID. So is there a tangible thing that you believe that you really think would make it easier for you to do this business?

So it's either those tangible resources that are outside of you that you're blaming, and that you're saying is the problem. Or sometimes we mix it up, or this can be a leading one is that, you know, it's luck. It's karma. It's the universe. It's God, right? It's something outside of us still. So whether it's like physical, tangible things are something that you feel like, you just are cursed, and you can't ever figure it out. That your luck is never good, those kinds of things. But they're those are both outside of you. And hey, I get it. I mean, what are the what is the alternative? If it's not something outside of us? Then it's us, right? We're the problem. I created this video a while back, that was kind of this like in your face, like, okay, there are three reasons why you have not taken action on joining Food Business Success, after you said, Yes, it's either me, and I don't believe that. But I've been doing this with hundreds of producers, it's the product. And that is not good. Or it's you and your belief and your trust in yourself. And so if you take out the first one, then it's either your product, or it's you. And this is scary stuff, I get it, I'm asking you to take responsibility for something that you don't feel like is within your control. But I promise you, it is within your control. And what if you're wrong about the idea that you need more outside resources, taking away resources is actually what creates more creativity, it's actually pretty likely that your product, I would say, 50% of the folks I work with, they are creating products that solve problems, right? They're solving problems of time, or nutrition, right? Those are constraints that you actually put on yourself to create something new, to be innovative, to adapt, and to put something out into the world that we haven't seen before, write something new and different. And the same thing goes for your journey of creating this business, why we shouldn't assume that we get something handed to us after we created the product. No, now we just get to go into the process into the journey of creating more constraints we have, we all have constraints of time and money and resources. And that's actually the beauty of it. That is what's going to make our journey our own. If we all had all the things, we would all create cookie cutter businesses, but think about the people who you most admire, whose stories just inspire you. They are probably the ones that started out in terrible circumstances right and rose above it. And it's actually going through this journey that creates the person that you need to be I've been reading I just finished a book actually called the obstacle is the way and it's such a good book. But it basically is saying, in order for you to become the business owner, that you want to be the entrepreneur create that $5 million in sales kind of product, you actually have to go through the what you are going through right now, this is the way you're going to do it. And so why not embrace it and say, yeah, bring on constraints. A few constraints, I'm going to jump in and I'm going to figure it out. These are actually the things that are going to make me stronger. It's like when a kid is learning to walk, right, a toddler is learning to walk. They keep falling down. And as they pick themselves back up, it is actually in that process, that they become stronger and strong enough to then hold themselves up and to walk. So that's all we're doing here.

It's not a problem. It's actually can we look at our circumstances, like they're a good thing that they are giving us the tools. If we keep moving forward and never give up. We are molding ourselves. We are going through that fire that is going to reveal the diamond that's going to reveal the gold underneath of who we wanted to become. So if you're determined enough, you will find a way you will believe it is possible and do everything in your power to figure it out. I can think of a few of you in particular, you may be listening to this podcast, where we've had the call, you tell me you're in, you're like, yes, I'm all in on Food Business Success. And then I send you the link to sign up and you then you freeze, right? You come up with all these excuses, oh, I need to wait a month till I get more money, I need to wait two months. And you even check back in with me. And I'm like, okay, well, when you when you go find the money, when you go find the time. But here's the thing I know is that you have to start first, with a mindset of I can figure it out that I am determined, I can make that first payment, and then I will figure out a way to keep it going. That is how we do things in entrepreneurship. We sometimes have to leave before we are ready, because then we force ourselves into that constraint, like, oh, I've signed up for this, heck, yes, I'm going to show up. And now I'm absolutely going to do it.

And I will find a way to find the money to find the time to find the education and the knowledge. And the beauty of it is, you know, I'm all for you figuring out the how, and I want to do a whole episode on how greed my coach likes to say, how is the gift that you get at the end, when you figure it out? We don't know the how when you just start out, I don't know how you're going to get from this idea to a profitable successful food business, whether you're on Amazon or whether you're at a farmers market or you're in grocery stores. I have no idea how we're going to get there. But if you're willing to commit, and you're willing to have courage and create courage, then we will get there because you will just keep putting one foot in front of the other. So here's how I want you to create more resourcefulness. Here's my my tips my hacks for okay, great. You've told me I'm entitled. Yeah, I probably can see how that's possible. That's true. You told me I'm not being very resourceful. Yep. So what do we do about it? Well, I want you to notice your thoughts. We had to create some awareness. First, are the predominant thoughts that you're thinking about your business? Do they sound like this? I've tried everything. Nothing's working. I don't know how to do this. I should be farther along. Everyone else seems to be able to figure it out. This always happens to me. I can't believe I did this again. When will I figure this out? Why does this always happen to me? Right? Are those the thoughts that you keep thinking? And I also want you to notice the questions that you ask yourself, are these questions that are going to open you up or shut you down? So somewhat similar, but think about there's kind of the thoughts, which are statements, and then the questions. Why can't I ever figure this out? Why do I always stop and start? When will I get my act together? Why don't I ever have enough money or time? Why won't people believe in me? Why don't I believe in myself? Both blinds have these thoughts and questions are going to shut it down. They turn resourcefulness off. They turn your determination off, they close you down to possibility.

I don't know how you're going to find the money. I can tell you from experience that I have clients tell me they find someone you know at a farmers market who wants to help support them and give them a startup loan. They go and find grants, they go deliver Uber Eats and do Instacart to raise extra money, they put it on a credit card. I mean, go back and listen to Christopher Vukoo and his story of resourcefulness. And he did bankroll his his business for a while on credit cards. And I'm not saying you should do that, like there are definitely potential consequences from that. But if you are really determined, you will find a way to create more money in your life. But if you're asking yourself questions that shut you down, then you're never going to get there. So this is really the first step if you've noticed that you've started and stopped and started and stopped, and you notice that you keep saying, Yeah, yeah, I'll do it, I'm going to do it. And then it's two months later, it's four months later, it's six months later, and you haven't done it yet. I'm guessing you need to go back and really bring awareness to your thoughts. Are you focused on things that are in your control, or things that are outside of your control, we cannot control our circumstances, we can't control the city we were born into, our family, the money situation, we were born into the education we had. But there are things that you can control now. And those are the most inspiring stories, right? Those are the stories that we love to read, the movies we love to watch are about the, the down and out, right? The person who had the least amount of resources, the least amount of time and money and knowledge, and then they like, figured it out, they went to work. And they transform things when they kept an open mind. And they went to work, there was an inherent belief in themselves. And do you have that same belief in yourself? If you're unwilling to put something on a credit card or take a loan out? To get started on your dream? I would actually question whether you have a true belief in yourself that you will have your own back, and you will stay with it. If you're unwilling to do that, I'm guessing it's because you know that you can't trust yourself to actually follow through.

So are you focused on things in your own control? Are you focused on the past what you've always done before or the future? Listen, the building blocks of your business are not in the past. You don't know how to build and create a successful food business in your past because you've never done it before. So if we're looking to our past self to say, How do I do this? The answer is not there, the answer is in your future self. And that means that we're going to try things and we're going to fail, and you're going to take action, and it's going to fail. And we're gonna think like a scientist, right? Remember that episode? I'll put a show link in the show notes for it. But that is the journey of being an entrepreneur. Are you focused on the lack of things, what you're missing? Are you focused on comparing yourself to others? If this is where your focus is, that is the result, you're going to get zero, zero movement on your business, it's never going to happen. So we have to make decisions now, to ask ourselves better questions to create better thoughts that open us as ourselves up to possibility.

I know I put a quote up on Instagram awhile ago that said, luck favors the persistent. And that is so true, we have to go and create our own luck. I know some of you are just hoping somebody will like drop a bunch of cash in your lap. But here's the thing that's never going to happen. If you don't at least start telling people about your dream. If you don't put yourself out there. If you don't ask for help. If you don't seek out resources, it's never gonna happen if you just stay in your own mind and fantasize about this delicious business that you want to create. That is where it will stay in your own mind. So I want to offer you some better questions to ask yourself and some better thoughts. So thoughts might be I'm open to the possibility of creating a successful business. I'm open to the possibility of finding resources. I always figure it out. I have no idea how this will happen. But I will keep taking action. I will keep doing the next thing I know how to do I trust myself. I believe in myself. I will find a way and my all time favorite that my best friend and I say to each other all the time. I can do hard things. Those kind of thoughts. Do you feel it in your body how it just kind of feels so much better? You You're going to take action from such a different energy, a different feeling. Then action from I've tried everything I don't know how it's going to happen. This isn't working, I should be farther along. Versus I'm in the perfect place.

I'm exactly where I am supposed to be in this journey. I always figure it out. I am open to the possibility. Wow, it's such a difference. Right? And then asking yourself better questions. Who do I know that I could ask the next question of? Go to our private Facebook group, go ask your question there. That is a sign of being resourceful. Right? You're open to possibility there. Join Food Business Success, who do you know, that knows how to start a packaged food business and grow your packaged food business? Me you know me. I mean, talk about being resourceful. You might as well spend your time not researching to the ends of the Earth, what license you need and how to register for the FDA and what a HACCP plan is, be resourceful. Go join a program like Food Business Success that helps you get there so much faster. So you can focus on all of the other and many other things you will have to do as an entrepreneur. How can I have fun creating this business? Who do I want to become in this process? Who is the entrepreneur I want to be at the end of this journey? And there is no end? I said that before. But there are definitely milestones, right? Who do I want to become as a farmers market business? What if I did know the answer? What if I knew the next thing to do? What would it be? What if this wasn't a problem? That's a great one. Right? Like, what questions take those crappy questions that shut us down? Why can I always figure this out? Why do I always start and stop? Why don't I ever have enough money? Those things shut it down. Versus how can I go out and create $100? Today? I bet you could, if you really wanted to put on your thinking cap and list all the ways you could go create $100 today, go sell some stuff, go sign up for, you know, to drive for Uber or deliver groceries provide value in the world. And I know you can go make $100. Instead, we sit around and waste all this time dwelling on our negative thoughts, right of like, it's not possible. So what if it was possible? What if you did know the answers?

How can you have more fun, even more fun creating a business? I really want you to have fun. I don't want you to get into this sort of an aside. But I I find that so many of you guys are like in pain. It's like suffering to start a business. No, no, this should be fun. We can have fun creating a business and I want to help you do that. That is my mission. Yeah, I give you all the how and all this stuff, right? But like, let's have some fun. This doesn't have to be hard. This doesn't have to be suffering. There is no fun at the end. No, we have to create fun along the way. You are literally thinking they say we think about 60,000 thoughts a day. And I want you to really think about that for a second and think how many of those thoughts percentage wise are negative? Are things that tear me down that make me doubt myself? And I'm guessing I asked the client because she was like, I don't know. 40%? And I was like, higher? Really? I mean I would guess most of us like a very high percentage of our thoughts are negative on the negative side of things. And we have to purposefully work to at least entertain 50% as good right? Can we at least give airtime to half of those thoughts being positive. But the thing is we have to work at it. Our brains are trained to skew to the negative. It's like we're looking for danger. That is how our brains are wired. So we actually have to work at it and do it on purpose. So I would love for you to brainstorm your questions, just sit down and say, What if I did know, and then start listing out all the possibilities, your brain loves to go to work for you. And it's only answering the questions that you ask. So asking better questions opens us up to more possibility. It opens us up to resources, and resourcefulness. We'll be resources every time.

If you really think about like, think about, you know, the cliche, like Trust Fund baby, right? The kid, the kid who you went to school with who had all the things, they had all the money all the time, all the things that they wanted at their their fingertips. And yet, they're the ones who have the least incentive to go do hard things. But that's not you. Together, we're going to create that resourcefulness inside of you, you can figure it out. So I want to encourage you to go write these down, create better questions, put them on sticky notes I have sticky notes. So it's a little embarrassing if I have somebody over but I literally have sticky notes around my house, reminding me of better questions to think. Because our brains are skewed towards negativity, they will always go to the negative, especially if you haven't practiced this and becoming more aware of it. So I highly encourage you to write down some better questions, put them on your bathroom mirror, put them on your refrigerator. Have them close by on your computer where you can constantly be reminding yourself to ask yourself better questions, to create better thoughts and you will take action from a place of confidence from a place of curiosity and openness and possibility. Rather than just shutting it down and letting the dream die inside your mind. That is not what I want for you. Alright, I think that is enough on this topic of being resourceful. I would love for you to share in the private Facebook group, your new thoughts, a new question you could ask yourself, or share your resources with us. How did you go and find that next, you know, $1,000? How did you make time? What are the ways that you have found those resources share with us Let's open that up in the group and be a community of sharing resources. And until next time, have an amazing week.

Are you ready to start that delicious idea that you make in your home kitchen or grow your existing packaged food business and take it to the next level? The most successful food business entrepreneurs have support, guidance, focus and accountability to help them make it happen quickly without wasting time or money. Plus, I think starting your packaged food business should actually be fun. Food Business Success is your secret ingredient to creating your food business dream. Please don't go this alone. Check out the private free Food Business Success Facebook group to connect with other foodpreneurs, get your questions answered quickly, share your wins and receive special training and tools I only share inside the private community. Just search for Food Business Success on Facebook, or get the link in the show notes. Curious about how Food Business Success can help you? Head over to https://www.foodbizsuccess.com/ and fill out the application to see if you're a great fit for the program. Together let's make your food business dream a reality.

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