Who is this program for?

 

People who have a food or drink idea who want to turn this idea into a profitable business.

OR

You have started a home-based or small direct to consumer business and want to transition to wholesale.

Examples of food business that we work with:

  • Pickles or pickled products
  • Sauces and salsas
  • Baked goods
  • Meat products
  • Spices and baking mixes
  • Cheese or other dairy products
  • Jams and other fruit sauces
  • Kombucha, coffee, juice and other bottled or canned beverages
  • Chips and tortillas
  • Granolas or other cereals
  • Bars and snack foods
  • Personal body care products

We will walk you through the specifics of your food item whether it is acidified, contains meat, cheese, is frozen or needs additional testing.

We do not provide specific information about producing THC or CBD food products or pet products. We can point you in the right direction with resources for these specific products. This course will still set you up for success!

When does the program start?

 

Registration is closed for the current course. Get notified when registration opens here. You will be given a Kick Start Worksheet form to submit prior to this date so that we can prepare for your particular type of food business. This is a cohort group that you will go through with other food business entrepreneurs just like yourselves!

What exactly will the modules cover?

 

Business Basics

A food brand cannot grow and prosper without setting up the proper business foundations. In this module we will conduct a thorough business audit and lay the groundwork for your model.

  • Business basics from formations to bookkeeping
  • Licenses and compliance
  • Certifications
  • Business models

Brand Blueprint

The artisan food industry has exploded in recent years with innovative ideas and small brands expanding our options for everything from kombucha yoghurt to avocado ice cream to CBD infused everything. People don’t buy from companies they don’t know. Building a relationship begins with a brand and then knowing who your customer is. Your brand helps you to stand out as unique and to rise above your competition.

  • Clarify and differentiate your product
  • Identify your ideal customer
  • Define your brand
  • Tell your story effectively

Planning for Profit

A food brand’s success or failure is based on a formula, a little luck and good timing. A great product idea isn’t enough. Understanding the food industry and how to succeed in a business often referred to as “death by a thousand cuts” is the first step. The next step is to define what success looks like and then plan for that success. Financial success is profitability.

  • Food Industry Overview
  • Product Profitability
  • Sales Channels
  • Reach Your Customer

Production Planning

Depending on your goals and your particular product, you will have varying levels of production needs and regulations. Know how to scale up the right way to gain efficiencies while maintaining flavor as well as meet all the FDA rules and regulations for packaging and labelling.

  • Scale Up Smart
  • Kitchen Requirements
  • Labels and Packaging
  • Food Safety

Creating a Success Roadmap

Let’s put it all together and apply what we learned to your individual business and what it will cost to get your product to market.

  • Path to Market Plan
  • Financial Forecast
  • Cash Flow & Managing Your Books
  • Success and Failure Patterns
  • Best Business Practices

What is the schedule?

 

Week 1 

  • Pre-work completed and submitted prior to the program start
  • Module 1 released
  • Watch videos and complete worksheets

 

Week 2 – February 25

  • Live Q&A call Monday, February 25 2pm MST via Zoom
  • Questions can be submitted prior to the call and the call will be recorded and available for watching
  • Module 2 released
  • Watch videos and complete worksheets
  • Schedule 45 minute brand review one-on-one session

 

Week 3

  • Module 3 released
  • Watch videos and complete worksheets
  • Private brand review session

 

Week 4 – March 11

  • Live Q&A call Monday, March 11 2pm MST via Zoom
  • Questions can be submitted prior to the call and the call will be recorded and available for watching
  • Module 4 released
  • Watch videos and complete worksheets

 

Week 5

  • Live Q&A call Monday, March 18 2pm MST via Zoom
  • Questions can be submitted prior to the call and the call will be recorded and available for watching
  • Module 5 released
  • Watch videos and complete worksheets
  • Schedule Road Map Review session

 

Week 6 

  • Questions can be submitted prior to the call and the call will be recorded and available for watching
  • Road Map Review sessions through March 29