Transform your business from hot mess to HELL YES
A CPG business intensive that helps you go from "maker" to CEO
✔ Master your systems
✔ Master your financials
✔ Master your actions
Don't wait until the new year to apply - bonuses happening now!
Apply Today! →
Remember when you thought launching your business would be the hard part?
(That was cute.)
Almost all CPG entrepreneurs start out with a fantasy of what business ownership will be like – just get it off the ground and voila - a fun and easy business with customers lined up to buy.
But now that it’s off the ground, you’re white knuckling it to avoid a crash and burn.
And your still as clueless as ever as to what works...it's like throwing spaghetti at the wall.
SOUND FAMILIAR?
You:
- Constantly give the business too much of your time, money, and energy
- Wear all the hats and do all the things from making the product to creating the social posts to packing the boxes
- Have no repeatable systems in place
- Don’t know who to hire or how to train them
- Aren’t as profitable as you should be (or are actually losing money)
- Feel guilty about the work/life imbalance
- Don’t know how much longer you can really keep this up…
The truth is every business goes through growing pains, but the ones who create foundations, systems, and guardrails are the ones that actually succeed in building a beautiful business they love (and that loves them back).
Master your Business for more time, more freedom, more money, and more fun.
A chaotic business tastes… really bad. That’s why we’ve designed this program to give you the necessary skills every CPG business needs to scale sustainably for impact and legacy.
We’ll tackle:
- Foundation. Once you have a clearly defined mission, vision, and values, you’ll be able to identify your ultimate objectives and develop a strategy to meet them.
- Functions. You’ll learn how to manage your operations, understand your financials, and get the back end in order so you can run it like a CEO.
- Freedom. Today your business revolves around you, but this course will set it up to run on autopilot, with the right people in place, crystal clear direction and systems, so you can do the things you love and hand off the rest.
Meet your guides
Hi, I’m Sari, CEO, entrepreneur, coach, author, and foodie…
And when it comes to this industry I’ve sat in nearly every seat at the table. Throughout my career, I’ve:
- Served as a buyer and Marketing Director for Whole Foods Market
- Managed a commissary kitchen
- Run a wholesale program for a national brand
- Coached 100’s of entrepreneurs in business and mindset
It doesn't matter how great your product is, if you aren't willing to learn (and love) what it means to run a business as a CEO, you have a hobby business.
Most hobby businesses fail in the first five years because they run the founder ragged and resentment builds up.
After creating Food Business Success in 2019 and helping 100s of founders launch, I was mystified by their inability to get past this start up stage and felt their frustration at the business that was taking everything from them and not giving anything back.
Until I read two books that changed everything: E Myth by Michael Gerber and 10X Is Easier Than 2X by Dan Sullivan and Benjamin Hardy.
Eureka! Master Your Business was launched in January of 2023 and over 30 founders have unlocked the formula to confidently step into their role as CEO and create a beautiful business they love.
And you can too!
Yours in CEO success,
Sari
Meet your guides
Hi, I’m Danny Walsh, Founder, CEO, entrepreneur, coach, and coffee lover…
Now in his fifth year in business, Danny, founder of Peak State Coffee, is taking his business to the next level using the foundations of what we do in Master Your Business.
He brings a unique perspective as a founder who has grown a $300K+ business in
- Ecommerce with recurring subscriptions through dialed in marketing and email strategies
- Farmers markets that give him the necessary cash flow to operate the business without taking on huge debt or equity shares
- Expanding wholesale accounts nationwide
- Winning pitch competitions around the country including Naturally Boulder Pitch Slam and Colorado Food Awards
Danny has an MBA in Business from Northeastern and is passionate about helping others in the CPG space.
He is obsessed with making business easier and more automated to spend more time in the outdoors climbing mountains.
The investment, what's included and what is expected of you:
In Master Your Business
No sugar coating here. We’re giving you everything you need, but it’s up to you to give it your all. When you do, you’ll get:
- One year of access to our MYB business leader community with coaches Sari Kimbell and Danny Walsh available to help you set up a self-managing company
- 12 cohort meetings a month over 12 months with Sari or Danny
- Quarterly 1:1 strategy sessions (or upgrade to Platinum for more 1:1 calls with Sari)
- A crystal-clear vision of who you are and where you want to go
- A completed business forecast to set you up for a $300K year in sales
- A defined operating manual, organizational chart, business plan, and hiring plan
- Problem-solving tools to rely as a CEO on when things don’t go according to plan
- Ability to make informed decisions and take data-backed risks to go to the next level in your business
- How to hire and delegate the right way the first time
- Your ticket out of the “I have to do it all myself” mindset
- Greater confidence in the future of your business
- Everything you need to pitch the bank or investors for financing
- BONUS - you get a year of Fuel VIP with additional coaching calls and a monthly expert call too
- Knowing that no matter what curveballs and obstacles show up in your business (which they will!), you have an expert and community you can turn to for support and answers
Kira's experience, founder of Puuro
"Taking the Master Your Business course with Sari has been a game-changer for my business. The course taught me how to truly think like a CEO, shifting my approach from just being the creator to leading my company with intention. I learned the importance of putting clear processes in place and taking a deep dive into the numbers—something I previously shied away from.
More than anything, the class taught me accountability and gave me the confidence to tackle the hard things in my business.
Sari’s understanding of so many aspects of owning a small business is invaluable. Her teaching style is gentle yet firm, with a no-bullshit approach that really drives progress. With her guidance, I now have a clearer vision, better organization, and a much stronger handle on my business’s financial health.
I can't recommend this course enough for anyone looking to level up their entrepreneurial game!"
Hungry for the details?
Here’s how this works:
Step 1: Apply
This program is curated and we want to be sure you are at the right stage in your business to do this work.
Submit your application. We’ll learn more about you, where your business is at now, and where you want to be.
Consider what will happen to your business if you do nothing different this year.
Step 2: TAKE THE LEAP!
You'll receive a personalized response and if it's a fit, you'll be invited to get on a call with Sari to discuss further.
Then you select your program level and payment plan and sign up.
Consider what is possible if you make this commitment to creating a beautiful business in 2025 - more time, more profit, more fun, more meaning.
Step 3: Start Mastering Your Business
You will have access to the curriculum on January 1, 2025.
Our first call is January 28th and the last call is December 9th
Calls are on select Tuesdays at 12pm MT for 90 minutes.
Program includes
12 business video course modules
12 group coaching calls (Jan-April, and Sept-Dec)
4 private quarterly strategy sessions with Sari
It all boils down to this...
if you’re busy driving the entrepreneurial struggle bus, your unique skills and talents are not being utilized effectively.
Make the investment now to set up systems and a foundation that give you your time and money freedom back and finally, Master Your Business.
The money-back guarantee
The Foundation to Scale to $300K
Make more money and enjoy more free time in 2026 or I'll refund your money.
To qualify for the guarantee you must complete all 12 modules with worksheets and activities, attend 10 out of 12 cohort coaching calls and schedule/attend all four strategy sessions with Sari.
Apply Now →MYB is ideal for you if:
- Have been in business for at least 3 months with some traction in sales
- Struggle to reach $25K in sales per month
- Still aren’t paying yourself (even if the sales are there)
- Finally ready to build systems that scale so you don't have to be the only one running the business
- Are ready to become a CEO and create a beautiful business that goes beyond your delicious product
You may want to sit this one out if you:
- Aren't sure if you want to be the CEO of your and make the investment to have this business this finally work for your life
- Are not willing to learn or try CEO-level business scaling systems
- Are still in the ideas phase and haven’t launched yet (the signature program by Food Business Success might be for you!)
- Just want to do it all yourself (and make all the rookie mistakes)
Here's the best advice I can give you as a CEO myself who has invested over $100K in programs and coaching to create a beautiful business:
Don't let the money investment decide for you.
Decide FIRST if this program is what YOU need to create a beautiful business that gives you the time and money freedom you imagined when you started your business.
Go ahead and apply if it feels like it might be right for you. We will get on a call and make sure it is a HECK YES and then figure out the money.
There is always a way if the will is strong enough. That's what entrepreneurship is all about!
I have seen other CPG coaching programs with way less value (in my opinion) start at $6000 and go up to $15K or more.
The MYB program starts at $3300 (platinum option available with additional 1:1 CEO coaching calls) and can be paid in monthly installments for up to 13 months (see more details below).
Apply here
Apply and Sign Up by 12/31 and get these bonuses:
45 minute bonus call with Sari or Danny to use anytime in 2025 ($297 value)
Ready, Set, Scale Book by Stephen Adelé
10X Is Easier Than 2X Book or Audible Version
Add on the Social Media for Small Business Course by Kayla for $139 (save $258 - that 65% off!)
Ready to do this entrepreneur thing with support?
Here's the breakdown on the program costs and payment plans if we both feel it is the right fit.
STANDARD PROGRAM
$281/mo - 13 payments
or pay in full to save $360
GO PLATINUM AND ADD ON 1:1 CEO COACHING
$507/mo - 13 payments
or pay in full to save $500
