Fuel-Only Membership Is Closed for 2024
The only way to join us in the community to get one of the programs below. We'd love to see you inside!
THE only program you need to launch & scale to $100k
lifetime course access | coaching + community | $100k in sales guaranteed*
Sign me up! →
80% of food businesses fail in the first 5 years, and it’s not because their product isn't good.
It’s because well meaning, excited, and ambitious folks (like yourself) just don’t know what they don’t know… make-it-or-break-it factors like:
- There’s more competition than ever
- Profit margins can be razor thin
- It’s hard to get access to partners and vendors
- Government and safety regulations are complicated
- This industry carries a high probability for legal error
- But lack of knowledge and support shouldn’t keep you from living your dream.
But lack of knowledge and support shouldn’t keep you from living your dream.
Finally,
You can get all the tools every early stage packaged food business needs to launch + grow - all wrapped up in one simple course.
- lifetime course access
- group coaching with Sari and Fuel coaches
- engaged Fuel community lifting each other up
Sound familiar?
Do you make something your friends and family love to eat?
And, everyone tells says you should turn this into a business?
Are you ready to take that idea from the kitchen to sales?
If so, the Food Business Success program is for you. It's specifically designed to help you launch your business safely and legally, then take it to $100k in sales. In fact, we’re so confident this program will work for you, it comes with a money back guarantee.*
- Business setup + foundations
- Scaling up in a kitchen or co-packer + FDA label compliance + templates for food safety
- Farmers Market Bundle Included! “Farmers Market Jumpstart” course + “Increase Your Sales at a Farmers Market” workshop ($447 value)
- Know your customer and create a strategic brand identity to make sales easy
- Go-to-market strategies to get to $100k including wholesale, food service, and eCommerce
- 5 months free of “Fuel,” our community, monthly coaching calls with the experts, and feed for questions and support.
- Financials including pricing for profit worksheet for COGS, cash flow, set up for taxes and forecast to $100k
- Packaging, ingredient, and printing resources
- Shopify DIY support to get your ecommerce store up and running fast
- Sell sheets 101
The signature program to get to $100K in sales
Food Business Success
It's time to have your food idea make you money
Proven roadmap
Straightforward checklists that take you step-by-step through the startup and scale up process
Schedule a 1:1 call with a Fuel coach for a personalized review of yours (Fuel members receive a 20% discount!)
MONTHLY COACHING CALLS
2 Coaching Calls with Sari or Fuel Coaches
1 Power Hour (office hours meets study hall)
1 Fuel VIP Expert Guest Call (VIP access required)
Private Fuel Community
Have a question about sales tax, whether a service is right for you, want feedback on your logo, label or sell sheet, or just need a boost by sharing a win?
We got you with a 24/7 private community feed!
Learn at Your Own Pace
Have a full time job, kids at home or taking care of a parent suddenly? These things always take longer than we expect which is why you get lifetime access to the materials.
How does this sound?
Your life after Food Business Success...
- A food safe, FDA compliant and customer-focused product you feel confident selling
- A business set up for success because your product is priced correctly and you have set up a solid foundation
- Knowing that no matter what curveballs and obstacles show up in your business, you have an expert and community you can turn to for answers
- Someone keeping an eye out for you on business obligations, trends and ways to increase your sales
Meet Founders Who Went Through The Program
Chennelle
Starting with a killer gluten-free biscuit recipe, Chennelle joined the program and got 1:1 strategy sessions to launch her business in the summer of 2021 legally, profitably and with an eye towards growth.
Her partner, Justin, now works full time in the business and they are solving new problems, like keeping their product in stock!
RYAN
Ryan worked with Sari 1:1 to launch Pup & The Pepper and then join Master Your Business and is an active member in Fuel and the 10X Mastermind as he scales his business into farmers markets, retailers and online.
You can find his hot sauces now on Amazon and lots of cute Eleanor (his corgi who inspired the brand) pics on their Instagram!
Charles
A marinade that only takes minutes, not hours to work!? Yep, Charles created something truly new and joined the program to help him get into action.
With support from the Fuel team to get his website up and running despite working a full time job and worried about it not being "perfect", he finally had to hit the "go" button and has been increasing sales at markets, online and in stores ever since.
Amber
As a mom of three trying to eat better, Amber and her husband Danny, aka Daddy, created naturally-flavored syrups without dyes and started a cottage food business to start.
After a layoff got Amber to take a leap into full time entrepreneurship, she joined the program and got to work to make her business profitable by opening up new sales channels
Ready to do this entrepreneur thing with support?
Choose your program and payment plan
Meet your guide
Hi, I’m Sari, coach, author, friend, foodie…
And when it comes to this industry I’ve sat in nearly every seat at the table. Throughout my career, I’ve:
- Served as a buyer and Marketing Director for Whole Foods Market
- Managed a commissary kitchen
- Run a wholesale program for a national brand
- Coached 100’s of entrepreneurs in business, and mindset.
And here’s what I know: great products fall through the cracks EVERY DAY, leaving good people to miss out on the success they deserve. I don’t want this to happen to you.
That’s why I created Food Business Success®, to help you build a business that’s profitable, safe, and fun. The programs I’ve created will teach you how to run your business like a CEO, with the resources and skills you need to single handedly turn your business dream into a reality.
And when you upgrade to Food Business Success Platinum, you’ll benefit from 1:1 coaching and my personal connections, as well as become part of our thriving community.
You don't have to do this alone, or settle for “good enough.” Get the coach, content, and community you need to absolutely kill it out there – and enjoy the journey as you grow.
Yours in success,
Sari
This is possible for you too.
Ready to make your food make you money?
Step 1: Sign up
Buy the Food Business Success program (or upgrade to platinum for 1:1 coaching) and start watching the self-paced modules right away; it’s so good, you’ll want to binge.
Step 2: Join in
Introduce yourself to the Fuel community! Our group of fellow business owners and experts are an essential ingredient as your business grows. Put the monthly coaching calls on your calendar and we’ll see you there!
Step 3: Start cookin’
With just the right recipe of industry knowledge, expert coaching, and 24/7 support, you’ll have the confidence to get to work and get your food out there. Your future tastes so bright, my friend.
Our money-back guarantee
We promised you $100K
Here’s the fine print:
Make your program fee back in sales in the first five months or we will refund your money. For brands who are pre-launch, the five months start on your launch date.
To qualify for the guarantee you must go through 75% of the program and complete the assignments in module two and three, attend at least 10 Fuel calls and post in the community 20 times with all your questions so we can help you not just make your investment back, but 10X it!
Are you ready to turn your product dream into a business reality? Let’s get started now.
Access the Program →This is for you if:
- You are committed to *finally* taking a delicious idea and starting a business
- You want to sell at a farmers market, your own ecommerce online store, Amazon, retail stores as a wholesale vendor or through food service
- You have launched [YAY!], but are under $100K in sales and want to be sure you are profitable, safe, and compliant
- You want to scale into a commercial kitchen [from cottage food] or turn your production over to a co-packer to go after new sales channels
This is not for you if:
- You have created over $100K in revenue total [check out Master Your Business or 1:1 coaching] to go to $300K and beyond
- You have huge buckets of money to make a lot of mistakes or hire lots of outside help
- You don't care about being profitable, food safe or FDA complaint
- You are confident you can find everything you need on Google, free podcasts or asking people who have never done this before
Real talk, my friend
It's your time to do this thing you really want to do.
I know it is scary to make the leap to go from "what if..." to "let's go!"
You have a delicious dream that isn't letting go, so it's time to finally commit and say "YES!"
All of our Fuel members were once where you were at and each one will tell you it was the best decision they ever made to invest in themselves!
Here's what's waiting for you inside:
- Soup to nuts curriculum that covers everything you need to know about taking an idea to $100K
- Support and accountability from Fuel coaches and community
- Confidence that you aren't just throwing something at the wall "hoping" it works (or is legal and safe)
